A well-organized, professional and efficient outreach and communication programme and promotional campaign as part of IIOE-2 will have the benefit of providing the IIOE-2 with visibility. It will also create and help to maintain an understanding and appreciation amongst its constituency of the fundamental and applied importance and value of IIOE-2 to society. It will emphasize the paramount role that the Indian Ocean plays in the everyday life of the coastal communities of the Indian Ocean.
It will help to bring scientists in closer association with concerned stakeholders and the public. It will assist in bridging the gap between scientifically derived knowledge and everyday life.